2:58 PM
The presence of Toyota's cheapest product in India, Etios and Liva, making a number of people speculated that the car will be present also in Indonesia. PT Toyota Astra Motor (TAM) was evasive when confirmed are conducting studies to market Etios hatchback versions, namely Liva to Indonesia.
From the search Kompas.com, Toyota did not just want to market Liva to Indonesia, but also begin the process of assembling. Production takes place at PT Toyota Motor Manufacturing Indonesia (TMMIN). In this way, the selling price will be more affordable or competitive.
"The possibility of late 2012 or 2013 if everything runs smoothly," said the source of Toyota some time ago. By producing Liva, automatic TMMIN production capacity will increase from current capacity of 100,000 units per year. Currently, the average production time TMMIN at the level of 1.9 minutes per unit.
The source said the investment will be made to accelerate the production process or practical to 1.5 minutes per unit. Thus, the capacity to 200,000 units per year. Still speculation, investment reportedly can reach 200 million U.S. dollars.
If so marketed, Liva will fill the segment below the Yaris. "Maybe it's worth Rp 150 million per unit," said another source who did not want Toyota to be named. In India, Livi launched next April!
In terms of price, Liva be coupled with Toyota's best-selling products in Indonesia, Avanza. Although similar, Toyota remains confident the MPV segment 7 pernumpang still the biggest idol according to the characteristics of Indonesian consumers.
In Indonesia, Liva 1.2 liter engine would compete with the Nissan March, Suzuki Splash, Chevrolet Spark, Hyundai i10, Kia Picanto, and Honda Brio (if it be brought to Indonesia), and the Proton Savvy.
Nevertheless, it Liva dimension slightly larger than the Yaris (Liva length 3775 mm and 3750 mm Yaris), while the sedan Etios 4265 mm. Agung Kurniawan (kompas.com)
Posted in: Toyota
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